THE UNFORGETTABLE GIFT

TitleTHE UNFORGETTABLE GIFT
BrandHONDA VIETNAM
Product / ServiceFOOTBALL SPONSORSHIP
CategoryD04. Live Advertising & Events
EntrantDENTSU ALPHA Ho Chi Minh city, VIETNAM
Entrant Company DENTSU ALPHA Ho Chi Minh city, VIETNAM
Advertising Agency DENTSU ALPHA Ho Chi Minh city, VIETNAM

Credits

Name Company Position
Yoshiho Fujisawa Dentsu Alpha Ltd. General Director
Andy Soong Kok Leong Dentsu Alpha Ltd. Executive Creative Director
Tran Duc Anh Dentsu Alpha Ltd. Art Director
Ly Lac Ngoc Anh Dentsu Alpha Ltd. Senior Copywriter
Ha Thi Huong Giang Dentsu Alpha Ltd. Account Manager
Truong Thuy Tram Anh Dentsu Alpha Ltd. Account Supervisor
Nguyen Thi Hong Lan Dentsu Alpha Ltd. Executive Producer
Dao Nguyen Ngoc Minh Trang Dentsu Alpha Ltd. Agency Producer

Execution

Match-Winning jersey, the greatest gift a footballer can give to a fan. An activation idea where we get the Vietnamese National team to hand deliver their match-winning jerseys to 11 lucky fans across Vietnam. On 7th December 2014, Vietnam beat Malaysia 2-1 in the first leg of the semi final match. 11 lucky football fans from different parts of Vietnam were surprised to receive football jerseys. Hand delivered to them by the players in their house, office, boat, village, football field, school and hospital.