Title | THE UNFORGETTABLE GIFT |
Brand | HONDA VIETNAM |
Product / Service | FOOTBALL SPONSORSHIP |
Category | D04. Live Advertising & Events |
Entrant | DENTSU ALPHA Ho Chi Minh city, VIETNAM |
Entrant Company | DENTSU ALPHA Ho Chi Minh city, VIETNAM |
Advertising Agency | DENTSU ALPHA Ho Chi Minh city, VIETNAM |
Name | Company | Position |
---|---|---|
Yoshiho Fujisawa | Dentsu Alpha Ltd. | General Director |
Andy Soong Kok Leong | Dentsu Alpha Ltd. | Executive Creative Director |
Tran Duc Anh | Dentsu Alpha Ltd. | Art Director |
Ly Lac Ngoc Anh | Dentsu Alpha Ltd. | Senior Copywriter |
Ha Thi Huong Giang | Dentsu Alpha Ltd. | Account Manager |
Truong Thuy Tram Anh | Dentsu Alpha Ltd. | Account Supervisor |
Nguyen Thi Hong Lan | Dentsu Alpha Ltd. | Executive Producer |
Dao Nguyen Ngoc Minh Trang | Dentsu Alpha Ltd. | Agency Producer |
Match-Winning jersey, the greatest gift a footballer can give to a fan. An activation idea where we get the Vietnamese National team to hand deliver their match-winning jerseys to 11 lucky fans across Vietnam. On 7th December 2014, Vietnam beat Malaysia 2-1 in the first leg of the semi final match. 11 lucky football fans from different parts of Vietnam were surprised to receive football jerseys. Hand delivered to them by the players in their house, office, boat, village, football field, school and hospital.