Title | FLYING SHOE STORE |
Brand | CROCS |
Product / Service | NORLIN |
Category | D06. Interactive outdoor experiences |
Entrant | ENJIN Tokyo, JAPAN |
Entrant Company | ENJIN Tokyo, JAPAN |
Advertising Agency | ENJIN Tokyo, JAPAN |
Production Company | BIRDMAN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shiro Nomura | ENJIN Inc. | CREATIVE DIRECTOR+COMMUNICATION- DESIGNER+COPYWRITER |
Seiichi Nishikawa | ENJIN Inc. | Executive Producer |
Maresuke Ishikawa | ENJIN Inc. | Producer+ACCOUNT PLANNER |
Takayuki Nagai | BIRDMAN Inc. | CREATIVE DIRECTOR+ART DIRECTOR+MOVIE |
Roy Ryo Tsukiji | BIRDMAN Inc. | CREATIVE DIRECTOR+TECHNICAL DIRECTOR |
Takeru Kobayashi | BIRDMAN Inc. | TECHNICAL DIRECTOR+DEVICE ENGINEER+PGR |
Yohei Kajiwara | BIRDMAN Inc. | DEVICE ENGINEER/PGR |
Ryotaro Nakano | BIRDMAN Inc. | Designer |
Azusa Tanaka | BIRDMAN Inc. | Designer |
Kanta Takeuchi | BIRDMAN Inc. | MOVIE |
Kazuhiro Nii | BIRDMAN Inc. | WEB DIRECTOR |
Tsuneharu Motoyoshi | BIRDMAN Inc. | SYSTEM ENGINEER |
Takahisa Maeda | BIRDMAN Inc. | APP DEVELOPER |
Keita Abe | BIRDMAN Inc. | WEB DEVELOPER |
Kazumasa Tsukamoto | wolk | WEB DEVELOPER |
Yuuki Ono | WONDEROUS | Music |
Kiyoharu Mitsui | AKIYAMA KOBO | MODELING |
Morrie Fujita | crocs Japan GK | BRAND MANAGEMENT DIRECTOR |
Masaru Egashira | crocs Japan GK | BRAND MANAGEMENT DIRECTOR |
Chihiro Saito | crocs Japan GK | BRAND MANAGEMENT DIRECTOR |
<PROBLEM> “Norlin” are extremely lightweight town sneakers. However, the light weight feature can not be communicated and understood until they are actually taken in the hands. How can the “light weight” feature be communicated so that the sneakers will be picked up? <IDEA> FLYING SHOE STORE It’s a pop up store where the Drone delivers the sneakers to the customers as store clerk. The world’s first Flying Shoe Store was set up where an automatically controlled drone grasps the sneakers from a huge display stand and delivers them to the guests according to their requests.