FLYING SHOE STORE

TitleFLYING SHOE STORE
BrandCROCS
Product / ServiceNORLIN
CategoryD06. Interactive outdoor experiences
EntrantENJIN Tokyo, JAPAN
Entrant Company ENJIN Tokyo, JAPAN
Advertising Agency ENJIN Tokyo, JAPAN
Production Company BIRDMAN Tokyo, JAPAN

Credits

Name Company Position
Shiro Nomura ENJIN Inc. CREATIVE DIRECTOR+COMMUNICATION- DESIGNER+COPYWRITER
Seiichi Nishikawa ENJIN Inc. Executive Producer
Maresuke Ishikawa ENJIN Inc. Producer+ACCOUNT PLANNER
Takayuki Nagai BIRDMAN Inc. CREATIVE DIRECTOR+ART DIRECTOR+MOVIE
Roy Ryo Tsukiji BIRDMAN Inc. CREATIVE DIRECTOR+TECHNICAL DIRECTOR
Takeru Kobayashi BIRDMAN Inc. TECHNICAL DIRECTOR+DEVICE ENGINEER+PGR
Yohei Kajiwara BIRDMAN Inc. DEVICE ENGINEER/PGR
Ryotaro Nakano BIRDMAN Inc. Designer
Azusa Tanaka BIRDMAN Inc. Designer
Kanta Takeuchi BIRDMAN Inc. MOVIE
Kazuhiro Nii BIRDMAN Inc. WEB DIRECTOR
Tsuneharu Motoyoshi BIRDMAN Inc. SYSTEM ENGINEER
Takahisa Maeda BIRDMAN Inc. APP DEVELOPER
Keita Abe BIRDMAN Inc. WEB DEVELOPER
Kazumasa Tsukamoto wolk WEB DEVELOPER
Yuuki Ono WONDEROUS Music
Kiyoharu Mitsui AKIYAMA KOBO MODELING
Morrie Fujita crocs Japan GK BRAND MANAGEMENT DIRECTOR
Masaru Egashira crocs Japan GK BRAND MANAGEMENT DIRECTOR
Chihiro Saito crocs Japan GK BRAND MANAGEMENT DIRECTOR

Execution

<PROBLEM> “Norlin” are extremely lightweight town sneakers. However, the light weight feature can not be communicated and understood until they are actually taken in the hands. How can the “light weight” feature be communicated so that the sneakers will be picked up? <IDEA> FLYING SHOE STORE It’s a pop up store where the Drone delivers the sneakers to the customers as store clerk. The world’s first Flying Shoe Store was set up where an automatically controlled drone grasps the sneakers from a huge display stand and delivers them to the guests according to their requests.