THE XTREME DELIVERY

TitleTHE XTREME DELIVERY
BrandNISSAN MOTOR CO.
Product / ServiceX-TRAIL
CategoryD04. Live Advertising & Events
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Entrant Company TBWA\HAKUHODO Tokyo, JAPAN
Advertising Agency TBWA\HAKUHODO Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN
Production Company 2 PYRAMID FILM QUADRA Tokyo, JAPAN
Production Company 3 MASUMASU Tokyo, JAPAN

Credits

Name Company Position
Miki Matsui TBWA\HAKUHODO Exective Creative Director
Takahiro Hosoda TBWA\HAKUHODO Creative Director
Masaru Uemura TBWA\HAKUHODO Art Director
Nobuhiro Arai TBWA\HAKUHODO Copy Writer/Plannner
Hirotaka Fukatsu TBWA\HAKUHODO Producer
Akiko Onodera TBWA\HAKUHODO Producer
Shumpei Negami TBWA\HAKUHODO Producer
Kazuoki Uedo TBWA\HAKUHODO Interactive Producer
Satoshi Suzuki TBWA\HAKUHODO Account Director
Masakazu Kobayashi TBWA\HAKUHODO Account Supervisor
Keisuke Mizusako AOI Pro. Production Company Head Producer
Tsutomu Hirakue AOI Pro. Associate Producer
Takahide Suzuki AOI Pro. Production Manager
Ken Fukuoka Freelance Director
Kazunori Mizobuchi PYRAMID FILM QUADRA INC. Interactive Group Head
Masamichi Sato PYRAMID FILM QUADRA INC. Interactive Director
Toyokazu Kawamura PYRAMID FILM QUADRA INC. Interactive Art Director
Kohei Negishi masumasu inc. Art Director
Yuma Murakami masumasu inc. Technical Director

Execution

THE XTREME DELIVERY - Nissan fuels the hungry Xtremers, where ever they are. ● What’s Xtreme Delivery? ""Xtreme Delivery"" is a unique service that delivered fresh hot pizzas to extreme locations that only NISSAN X-TRAIL would dare go to. It's a new form of outdoor media disguised under a food delivery service. ● How did it work? 1. Set up wireless phone booths in popular outdoor sports sites across Japan for people to place their pizza orders. (approx. in 100 famous locations including mt.fuji, yamanaka-lake etc.) 2. As soon as an order is placed, pizzas are prepared at the nearest kitchen facility. 3. X-TRAIL with the Xtreme delivery crew go off to deliver pizzas to the requested location. 4. Capture the entire delivery story on film. 5. The news spread it on TV and online media. 6. Those who heard about the news rushed to the most remote areas to try the pizza delivery service for themselves. This service took place between Nov 2014 and March 2015. It's now being prepared to be extended through 2015. ● Why Xtreme Delivery? 1. A great way to enter the targets' hearts through their stomachs. The target audience is outdoor sports enthusiasts such as snowboarders, climbers and mountaineers. They were always craving for a savory meal to accompany their outdoor activiites. Xtreme Delivery successfully entered the target's hearts through their stomachs. ● The ideal off-road performance demonstration Delivering pizzas to places once believed to be impossible, Xtreme Delivery leveraged X-TRAIL's off-road performance to its fullest.