| Title | HEART-TO-HEART |
| Brand | PHILIPPINE HEART ASSOCIATION |
| Product / Service | HEALTH & WELLNESS |
| Entrant | SEVEN Makati City, THE PHILIPPINES |
| Entrant Company | SEVEN Makati City, THE PHILIPPINES |
| Advertising Agency | SEVEN Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Teeny Gonzales | Seven A.D. | Chief Executive Officer |
| Tey San Diego | Seven A.D. | Chief Operations Officer / Planner |
| Russell Molina | Seven A.D. | Executive Creative Director |
| Maki Correa | Seven A.D. | Creative Director |
| Rina dela Calzada | Seven A.D. | Creative Director |
| Argem Vinuya | Seven A.D. | Creative Director |
| Teeny Gonzales | Seven A.D. | Copywriter |
| Maki Correa | Seven A.D. | Copywriter |
| Mai Basilio | Seven A.D. | Art Director / Illustrator |
| Wella Tan | Seven A.D. | Business Unit Director |
| Andrea Legaspi | Seven A.D. | Account Manager |
| Angel Ramos | Seven A.D. | Art Director / Illustrator |
| Randy Mutuc | Seven A.D. | Copywriter |
| Alex Gozum | Seven A.D. | Art Director / Illustrator |
| Sam Vargas | Seven A.D. | Art Director / Illustrator |
| Julio Jose Malantic | Seven A.D. | Associate Creative Director |
| Rina dela Calzada | Seven A.D. | Art Director / Illustrator |
| Argem Vinuya | Seven A.D. | Art Director / Illustrator |
| Julio Jose Malantic | Seven A.D. | Art Director / Illustrator |
| Joana Callanta | Seven A.D. | Account Director |
Heart disease is the leading cause of death among women in the Philippines. Unfortunately, there is very little awareness about it. The task was to make women aware of heart disease and to convince them to have their hearts checked before it’s too late. We shared this alarming fact through something that women love to do: have a heart-to-heart talk. We used the hearts of famous Filipina celebrities and made them have heart-to-heart talks with their owners via a TV commercial, print, outdoor and a digital campaign. The campaign was able to reach millions of Filipinas! It made women wake up to the truth about heart disease - recognizing to have their hearts checked evident in their social media posts.
The result was overwhelming and truly heartwarming! From the event alone, we were able to raise P500,000. The campaign helped raise more than P27,000,000 worth of media values reaching millions of women all over the country. And more importantly, it made women wake up to the truth – recognizing to have their hearts checked evident in their social media posts.
We launched the campaign with a TV commercial featuring one of the most famous Filipino celebrities, Vilma Santos. Using some of her more popular movie lines, her heart gives her a heart-to-heart talk about cardiovascular diseases being the leading cause of death among women. Soon, more celebrities joined the cause. Their hearts, in turn, were featured in print ads and posters. There was also an event that featured one of the biggest comedians in the country. His impersonations also had heart-to-heart talks with their hearts -- live. Soon the hearts were everywhere online. Women influencers posted their hearts creating more mileage and awareness for the cause.
Many do not know that heart disease is the number one killer among women in the Philippines. This is perhaps due to the focus on breast & ovarian cancer and the prevailing mindset that heart disease is more common among men. The task then was to make women aware of heart disease and to convince them to have their hearts checked before it’s too late. We shared this alarming fact through something that women love to do: have a heart-to-heart talk. We used the hearts of famous Filipina celebrities to reveal their deepest emotions and urging them to take notice of their hearts’ condition.