The Campaign

Deaf Inc., one of the top deaf schools in the Philippines, asked us to call on the nation for donations to help educate their deaf students . Our solution, We asked for donations from the nations celebrities. To donate their voice. To the deaf students who struggle to speak. So they could personally ask the nation to donate their money to give them an education.

The Brief

The goal of the campaign is to raise funds for Deaf Inc. The target audience was "literally" the nation.

Creative Execution

The film was uploaded online and shared by the celebrities who donated their voices for it. It was appropriate for the brand because it used the actual deaf students who needed the donations from the public. The strength of this idea was that it was something this country had never seen before.

After airing the material, Lamoiyan Corporation gathered more than PHP 1,000,000 worth of monetary donations.

During the planning for this material, we considered the fact that before others can be counted on to help us, they must first know who, what and how they are helping. Key stakeholders won’t donate their time and money to a cause unless they are clear about its objective so we wanted to show them how they are helping the deaf-mute and hearing-impaired if they donate funds to Deaf Inc. Hence, Donate A Voice utilized a heartwarming, more personal approach by using actual students of DEAF Inc. But then combined it with the popularity and reach of celebrities. By utilizing social media, we were able to use the existing social media following of these celebrities to engage the nation.