| Title | NOTHING TO SEE |
| Brand | CHENNAI LIVER FOUNDATION |
| Product / Service | ORGAN DONATION |
| Category | B01. Education & Awareness (incl. Fundraising and Advocacy) |
| Entrant | HOGARTH & OGILVY Bangalore, INDIA |
| Entrant Company | HOGARTH & OGILVY Bangalore, INDIA |
| Advertising Agency | HOGARTH & OGILVY Bangalore, INDIA |
| Production Company | BWP TOTEM PRODUCTIONS Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Steven Hough | Ogilvy & Mather | Executive Creative Director |
| Kiran Ramamurthy | Ogilvy & Mather | Senior Vice President - Account Management |
| Ajith Emmanuel | Ogilvy & Mather | Copywriter |
| Sujth Bose A G | Ogilvy & Mather | Art Director |
| Siddhartha Ramakrishna | Ogilvy & Mather | Account Supervisor |
| Unnikrishnan R | Ogilvy & Mather | Creative Controller |
| Sarvesh Shingre | BWP Totem | Assistant Producer |
| Melvin Saldanha | BWP Totem | Sound Engineer |
| Janani Ravichandran | BWP Totem | Producer |
| Raja Krishna Menon | BWP Totem | Producer |
The commercial was designed to create awareness about a cause the Indian Public has been turning a blind eye to. Eye donation. We wanted to remind people that when they die and are in a coffin, there’s nothing to see. So we made a commercial that was completely black throughout. To add to the drama, the background had the ambient sound of a funeral. It was a fresh and engaging way of communicating our message. What better way to talk about eye donation than with a commercial no one could see.