English Translation of Main Headlines

Shanghai has seen a significant rise in violent behaviour amongst hot-blooded youths in the past five years. More and more hot-blooded young people are foolishly wasting their blood fighting. But as wasting blood rises, blood donations are falling. We used a puppet Bruce to show hot-blooded flare-up points such as girls and alcohol, and broadcast where the youth are, at metro station, bars, and social media. Media releases also backed the need to stop wasting blood, and to give blood instead.