YOUR BODY, YOUR CALL

TitleYOUR BODY, YOUR CALL
BrandAUSTRALIAN UNITY
Product / ServiceAUSTRALIAN UNITY HEALTH INSURANCE
CategoryB03. Insurance
EntrantSPINACH ADVERTISING Melbourne, AUSTRALIA
Entrant Company SPINACH ADVERTISING Melbourne, AUSTRALIA
Advertising Agency SPINACH ADVERTISING Melbourne, AUSTRALIA
Production Company PHOTOPLAY FILMS Sydney, AUSTRALIA

Credits

Name Company Position
Frank Morabito Spinach Executive Creative Director
Husein Alicajic Photoplay Director
Beaver Spinach Agency Producer
Belinda Dean Photoplay Producer
Tony Luu Photoplay DOP Lighting Cameraman
Cameron Hales Method Editor
Edel Rafferty Method Colourist

English Translation of Main Headlines

It's early morning in the city, the sun is breaking, we see a lone female jogger pounding out the kilometres. She's fit, healthy and committed. She leaps off a step, as her right leg descends into frame we match cut to a man lifting a barbell in a gym. His legs drive upward. This sets the tone for the remainder of the film. We see a series of dramatic match cut sequences between various people as they exercise. A rower's legs on a rowing machine match dissolve to a female swimmer pushing off a pool. After we see various people running, swimming, rowing, riding, we match cut these people being treated by their preferred health professional. The story is about showing how people with different bodies, who love different things have one thing in common - choice. If you care enough and choose to live a healthy, active lifestyle, then it only makes sense that you should be able to select the health professional of your choice to look after your body. The film ends on powerful, empowering images of two women, now fully treated, exercising vigourously. We end with the tag line, It's your body, your call.