| Title | GOOD LIFE FOR A PATIENT |
| Brand | PFIZER JAPAN INC. |
| Product / Service | OD TABLET |
| Category | E04. Education & Services aimed at Healthcare Professionals |
| Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Advertising Agency | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tadashi Inoue | beacon communications k.k. (Leo Burnett Tokyo) | Creative Director |
| Masaomi Minegishi | beacon communications k.k. (Leo Burnett Tokyo) | Art Director |
| Akihiro Kuwahara | beacon communications k.k. (Leo Burnett Tokyo) | |
| Takashi Ushiyama | beacon communications k.k. (Leo Burnett Tokyo) | Designer |
| Masafumi Matsuda | beacon healthcare | Copywriter |
| Toshiji Kimura | beacon communications k.k. (Leo Burnett Tokyo) | Agency Producer |
| Kei Tohoda | freelance | Animation Director |
| Mikiko Tamura | beacon communications k.k. (Leo Burnett Tokyo) | Account Director |
| Hitomi Baba | Planning Director | |
| Takayuki Aoki | Beacon Communications k.k. (Leo Burnett Tokyo) | Account Executive |
The ‘GOOD life for a patient campaign’ was developed under Pfizer’s company slogan, "Working together for a healthier world". The campaign was conducted to inform doctors and pharmacists that Pfizer’s OD tablets are improved not just for the effectiveness and safety but to pursue comfort in treatments, so that with the patient, families, doctors and pharmacists, we can all aim ‘Working together for a healthier world’.