SALARYMAN BASEBALL

Short List
TitleSALARYMAN BASEBALL
BrandPFIZER JAPAN INC.
Product / ServiceVIAGRA
CategoryE02. Pharma, Vaccines & Biotech aimed at Non-Healthcare Professionals
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising Agency BEACON COMMUNICATIONS Tokyo, JAPAN
Production Company ONION Tokyo, JAPAN

Credits

Name Company Position
Tadashi Inoue Beacon/Leo Burnett Tokyo Creative Director
Daichi Tanaka Beacon/Leo Burnett Tokyo Senior Copywriter
Tomoyasu Kurosaki Beacon/Leo Burnett Tokyo Senior Art Director
Takashi Ushiyama Beacon/Leo Burnett Tokyo Designer
Toshiji Kimura Beacon/Leo Burnett Tokyo Agency Producer
Saiji Yakumo Film Director
Mikiko Tamura Beacon/Leo Burnett Tokyo Account Director
Hitomi Baba Beacon/Leo Burnett Tokyo Planning Director
Tatsuro Nakamura Onion Producer
Satoshi Arai Onion Producer
Yuki Honda Onion Production Manager

English Translation of Main Headlines

With the emergence of competitive generic products, we needed to counteract and tell our target businessmen that, Viagra is the ‘true supporter of men’.