Title | THE CODE WORD |
Brand | BAYER |
Product / Service | CANESTEN |
Category | A03. OTC Products/Devices |
Entrant | J. WALTER THOMPSON HONG KONG, HONG KONG |
Entrant Company | J. WALTER THOMPSON HONG KONG, HONG KONG |
Advertising Agency | J. WALTER THOMPSON HONG KONG, HONG KONG |
Media Agency | MAXUS GLOBAL Hong Kong, HONG KONG |
Production Company | ANSWERMARK Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Craig Howie | J. Walter Thompson Hong Kong | Chief Creative Officer |
Quentin Yeong | J. Walter Thompson Hong Kong | Group Creative Director |
Andy Wong | J. Walter Thompson Hong Kong | Senior Copywriter |
Joseph Lam | J. Walter Thompson Hong Kong | Senior Art Director |
Anisa Luk | J. Walter Thompson Hong Kong | Associate Art Director |
Karen Sung | J. Walter Thompson Hong Kong | Business Director |
Kennis Wu | J. Walter Thompson Hong Kong | Account Manger |
Tiffany Lau | J. Walter Thompson Hong Kong | Account Executive |
Anthony Leung | J. Walter Thompson Hong Kong | Head of TV Production |
Allen Ng | Maxus Hong Kong | Associate Director |
Egg Tart | AnswerMark Limited | Film Director |
The storyline revolved around a woman with a secret she was hiding from her friends. Unable to speak out about her condition, her friends assume she is having an affair with her handsome Korean co-worker – Kum Tou Yin, when what she actually has is – Yum Tou Yin (Yeast infection).