| Title | VICKY |
| Brand | PERSATUAN DYSLEXIA MALAYSIA |
| Product / Service | PRIVATE SCHOOL |
| Category | B02. Clinics, Hospitals, Retail & Facilities |
| Entrant | GREY GROUP Singapore, SINGAPORE |
| Entrant Company | GREY GROUP Singapore, SINGAPORE |
| Advertising Agency | GREY GROUP Singapore, SINGAPORE |
| Production Company | GREYWORKS Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Subbaraju Alluri | Grey Group Singapore | Chief Executive Officer |
| Ali Shabaz | Grey Group Singapore | Chief Creative Officer |
| Nrusingha Choudhury | Grey Group Singapore | Copywriter |
| Julian Gutierrez | Grey Group Singapore | Creative Group Head |
| Irene Wong | Grey Group Singapore | Chief Executive Officer |
| Vince Low | Grey Group Singapore | Head of Illustration |
| Marco Iodice | Greyworks | Composer |
| Jasni Tang | Voice Artist | |
| Sara Dadr | Voice Artist |
Jumbling of letter or words when reading is one of the most common symptoms of Dyslexia, making it tough for dyslexic children to learn and realise their potential. This radio spot highlights this problem in hard-hitting manner. In the start, the listeners are led to believe that they're hearing a kid, who's talking in a foreign language, being interpreted b a Translator in English. But as the radio spot progresses, they realise that the kid is jumbling all her words in her mind while reading and they also learn how it feels to suffer from dyslexia.