| Title | FEEL #MOMAZING EVERY DAY |
| Brand | GSK |
| Product / Service | SCOTT'S COD LIVER OIL EMULSIONS |
| Category | A04. Nutraceuticals |
| Entrant | GREY GROUP Singapore, SINGAPORE |
| Entrant Company | GREY GROUP Singapore, SINGAPORE |
| Advertising Agency | GREY GROUP Singapore, SINGAPORE |
| Media Agency | MINDSHARE ASIA PACIFIC Singapore, SINGAPORE |
| Production Company | THE SWEET SHOP Bangkok, THAILAND |
| Production Company 2 | CUTTERS Tokyo, JAPAN |
| Production Company 3 | YESSIAN Detroit, USA |
| Name | Company | Position |
|---|---|---|
| Charles Leslie | GSK | Global Head VMS |
| Francisco Ruiz | GSK | NPD Director VMS |
| Till Hohmann | Grey Group APAC | Executive Creative Director |
| Antonio Bonifacio | Grey Group Singapore | Creative Director |
| Andrew Siebert/Darren Leong/Luis Fabra/James Li | Grey Group Singapore | Creative Team |
| Brendan Cravitz | Grey Group Singapore | Executive Producer |
| Mimi Nicklin/Lynn Chow/Penelope Wetherill/Celestine Queck | Grey Group Singapore | Account Supervision |
| Kathi Prosser | The Sweet Shop, Bangkok | Director |
| Aron Leong | The Sweet Shop, Bangkok | DOP Lighting Cameraman |
| Claire Davidson | The Sweet Shop, Bangkok | Executive Producer |
| Daniel Ho/Aoo Suthipaet/War Waruttamangkoon | The Sweet Shop, Bangkok | Production Team |
| Christian Almiron/Jeff Fiorello/Brian Yessian/Philippe LeSaux/Scott Gatteno | Yessian Music, Detroit | Composition, Mixing, Music & Sound Design |
| Ryan McGuire/Aika Miyake/Eric Maurer/Yusaku Yasuda | Cutters Inc., Tokyo | Editing & Post Production |
| Prethi Kumar | Mindshare (Media) | Global Lead Team GSK |
| Maddy Rao/Estee Tang/Wendy Choo | Mindshare (Media) | Media Team |
| Judd Labarthe/Daria Gouskova | Grey Group Singapore | Planning Team |
| Ajoy Titus | GSK | Global Brand Director & Southeast Asia Lead |
In carefully staged, beautifully captured, and moving observations this film shows three perfectly casted mothers doing all the things they do every day for their children - playing, teaching, helping. The original music composition plays a crucial role in allowing the authenticity of the film grow: scored like for a movie, it works in conjunction with the real sound and leaves open moments to let the emotions of the acting carry the film. The climax, the firsts of the children and the #momazing reactions of the mothers, work without a big musical “tada”. The music connects the moments we see, without overpowering them. And it introduces musical themes, which are now branded elements across all media. Linking this long storyline to the brand Scott’s and also to the #momazing feeling this film is all about.