English Translation of Main Headlines

In carefully staged, beautifully captured, and moving observations this film shows three mothers doing all the things they do all day, every day for their children - playing, teaching, helping. One mother’s captivating narrative points out: mothers do it all without ever asking for a reward or payment. They do it, because they hope it will work out. And unexpectedly, out of the blue, it does happen: the first song or the first letters or first words read alone by their child. That’s when every mother feels a complex mix of rewarding emotions – emotions that lacked a word. We introduce one: the #MOMAZING feeling. It’s when a mother knows the development of her child is on track. The long-form online video links it all to the Scott’s brand. It was used as emotional and conceptual centrepiece of the integrated campaign for Scott’s cod liver oil based, DHA-rich emulsions in Southeast Asia.