The Campaign

Alzheimer’s disease is a type of Dementia that causes memory loss and is still incurable. it eats up the patient’s being. Taking away their world and all the meanings in it—taking away conversations, daily life, and connections between the patient and loved ones. Samsung, the innovative brand created “Memory Recaller,” The easy-to-use mobile application was advised by Dementia specialist of Praram9-Hospital to help bring patients back from the isolation caused by memory lost. Memory Recaller, The application that utilising facial recognition to recall connections for people with Alzheimer's. The application detects the person standing in front of the patient by utilizing facial recognition and mobile camera. It then informs the patient of their relationship and name in auto-speech. Other than recognizing people for the patient through “Memory Recaller,” the application has an “Activity Recaller” function which helps the patient keep track of completed activities to help eliminate unnecessary activity repetition.

The Brief

As Alzheimer's disease progresses and memory loss increases, patients experience a lost of quality of life and increased isolation. The goal is to improve the quality of life of those living with the disease by bringing back meanings into their world and recalling lost connection for them, thus lessening the isolations patients experience in their day-to-day life.

Creative Execution

Memory Recaller, The application that utilising facial recognition to recall connections for people with Alzheimer's. The application detects the person standing in front of the patient by utilizing facial recognition and mobile camera. It then informs the patient of their relationship and name in auto-speech. Other than recognizing people for the patient through “Memory Recaller,” the application has an “Activity Recaller” function which helps the patient keep track of completed activities to help eliminate unnecessary activity repetition.

Although the application cannot stop Alzheimer’s from progressing, it works to improve the quality of life of patients living with the disease. It recalls the meanings and connections that make one’s life meaningful and give patients a world they can hold on to. - Brought quality of life back to patients with thousands of downloads within a week of launching. - The Alzheimer’s Disease Association and many Thai Hospitals recommended this application to Alzheimer patients. - Lessen isolation felt by patients after application usage. - Generated earned media in leading media channel.

The strategy is to provide an innovation that seamlessly integrates into Alzheimer's patients' lives to better connect them with their society and surroundings. The device must be able to work with patients on its own without requiring extra effort of the patients to operate it. It uses technology to best imitate how memory and connection are recalled instantaneously when we encounter a person. Using a mobile device and facial recognition technology allow us to provide a tool that works independently with the patient while integrating the patient's database of network at the same time. With this innovation, we exemplify Samsung's belief that innovation can help people live better.