| Title | DONATED VOICES |
| Brand | THE NATIONAL UNIVERSITY CENTRE FOR ORGAN TRANSPLANTATION |
| Product / Service | ORGAN DONATION ADVOCACY |
| Category | B01. Education & Awareness (incl. Fundraising and Advocacy) |
| Entrant | LOWE SINGAPORE, SINGAPORE |
| Entrant Company | LOWE SINGAPORE, SINGAPORE |
| Advertising Agency | LOWE SINGAPORE, SINGAPORE |
| Production Company | THE WORKROOM AUDIO POST Cape Town, SOUTH AFRICA |
| Name | Company | Position |
|---|---|---|
| Patrick Mynhardt | Deceased Voice Artist | |
| Michael Mayer | Deceased Voice Artist | |
| Ronald France | Deceased Voice Artist | |
| Peter Cartwright | Deceased Voice Artist | |
| Brett Nerwich | Deceased Voice Artist | |
| Clarice Lim | THE NATIONAL UNIVERSITY CENTRE FOR ORGAN TRANSPLANTATION | Assistant Director |
| Erick Rosa | Lowe Singapore | Executive Creative Director |
| Dominic Stallard | Lowe Singapore | Executive Creative Director |
| Guy Lewis | Lowe Singapore | Senior Copywriter |
| Andrew Ho | Lowe Singapore | Senior Copywriter |
| Caili Goh | Lowe Singapore | Designer |
| Rupen Desai | Lowe Singapore | Regional President |
| Jo Angeles | Lowe Singapore | Regional Senior Account Manager |
| Gonzalo Olivera | Lowe Singapore | Group Account Director |
| Sara Templeman | Lowe Singapore | Regional Senior Account Manager |
| Elysha Chua | Lowe Singapore | Senior Account Executive |
| Stephen Webster | The WORKROOM AUDIO POST | Sound Engineer |
| Andy Smit | The WORKROOM AUDIO POST | Sound Engineer |
| Jenna Lange | The WORKROOM AUDIO POST | Producer |
| Adam Behr | Voice Over Artist |
The National University Centre for Organ Transplantation wanted a message to encourage people to support organ donation. So we created a message that works just like organ donation. “Donated Voices” is cut together from old recordings of deceased voice artists. Permission was obtained from the families of the deceased and we searched through 30 hours worth of old recordings to piece it together. It became a simple way to show that you can keep giving once you are gone.