English Translation of Main Headlines

Drive out the demons swelling Daddy’s tummy! (Cut it out! ) —Cut out the demon pants from the newspaper for a simple waistline test— “Setsubun” is a Japanese traditional holiday celebrating the first day of spring. On the night of “Setsubun”, the children do “mame-maki” where they throw roasted soybeans at the Japanese Demon “Oni” (usually the father dress in the Demon costume), to drive out evil spirits, as well as to pray the family’s well-being and good luck. We posted a newspaper advertisement on the day of “Setsubun”. This advertisement can be cut out in the shape of shorts (Demon costume), so the fathers can measure their size of waist. To the fathers who unfortunately tore the newspaper with his chubby tummy, we advised them to eat nutritious soybeans snacks SOYJOY and Soy Carat which are beneficial to improve lifestyle diseases. Our message was “If Dad’s waist tears this Demon costume, he needs to tear away the demon (lifestyle diseases) in his body!”