| Title | THE CODE WORD |
| Brand | BAYER |
| Product / Service | CANESTEN |
| Category | A03. OTC Products/Devices |
| Entrant | J. WALTER THOMPSON HONG KONG, HONG KONG |
| Entrant Company | J. WALTER THOMPSON HONG KONG, HONG KONG |
| Advertising Agency | J. WALTER THOMPSON HONG KONG, HONG KONG |
| Media Agency | MAXUS GLOBAL Hong Kong, HONG KONG |
| Production Company | ANSWERMARK Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Craig Howie | J. Walter Thompson Hong Kong | Chief Creative Officer |
| Quentin Yeong | J. Walter Thompson Hong Kong | Group Creative Director |
| Andy Wong | J. Walter Thompson Hong Kong | Senior Copywriter |
| Joseph Lam | J. Walter Thompson Hong Kong | Senior Art Director |
| Anisa Luk | J. Walter Thompson Hong Kong | Associate Art Director |
| Karen Sung | J. Walter Thompson Hong Kong | Business Director |
| Kennis Wu | J. Walter Thompson Hong Kong | Account Manger |
| Tiffany Lau | J. Walter Thompson Hong Kong | Account Executive |
| Anthony Leung | J. Walter Thompson Hong Kong | Head of TV Production |
| Allen Ng | Maxus Hong Kong | Associate Director |
| Egg Tart | AnswerMark Limited | Film Director |
The storyline revolved around a woman with a secret she was hiding from her friends. Unable to speak out about her condition, her friends assume she is having an affair with her handsome Korean co-worker – Kum Tou Yin, when what she actually has is – Yum Tou Yin (Yeast infection).