Title | KNIFE |
Brand | SHANGHAI BLOOD CENTRE |
Product / Service | SHANGHAI BLOOD CENTRE |
Category | B01. Education & Awareness (incl. Fundraising and Advocacy) |
Entrant | McCANN HEALTH Shanghai , CHINA |
Entrant Company | McCANN HEALTH Shanghai, CHINA |
Advertising Agency | McCANN HEALTH Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Band Bai | McCANN Health | GCD |
Danny Li | McCANN Health | GCD |
Bati Wu | McCANN Health | ACD |
Qian Qin | McCANN Health | AD |
Joy Jiao | McCANN Health | Director |
Min Zhang | McCANN Health | Producer |
Vincent Wu | McCANN Health | AM |
Shanghai has seen a significant rise in violent behaviour amongst hot-blooded youths in the past five years. More and more hot-blooded young people are foolishly wasting their blood fighting. But as wasting blood rises, blood donations are falling. We used a puppet Bruce to show hot-blooded flare-up points such as girls and alcohol, and broadcast where the youth are, at metro station, bars, and social media. Media releases also backed the need to stop wasting blood, and to give blood instead.