HOLIDAY HOLOGRAMS

TitleHOLIDAY HOLOGRAMS
BrandBROWN FORMAN
Product / ServiceJACK DANIEL'S
CategoryA01. Direction
EntrantFINCH Sydney, AUSTRALIA
Entrant Company FINCH Sydney, AUSTRALIA
Advertising Agency HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Production Company FINCH Sydney, AUSTRALIA

Credits

Name Company Position
Luke Bouchier FINCH Director
Rob Galluzzo FINCH Executive Producer
Michael Hilliard FINCH Executive Producer
Amy Dymond FINCH Producer
Tom Spicer Havas Worldwide Australia Executive Creative Director
Chloe Banicevic Havas Worldwide Australia Art Director
Helen MacDougall Havas Worldwide Australia Copywriter
Ian Hartley Havas Worldwide Australia Group Business Director
Belinda Bennett Havas Worldwide Australia Account Executive
Chris Hulsman Havas Worldwide Australia Project Director

Brief Explanation

After a global search in October 2014, Jack Daniel's found 3 sets of drinkers to reconnect - a sister and brother living in Sydney and Vancouver respectively, parents from Melbourne whose son has been living in Oslo for 12 years and a couple of besties in Broome and Berlin who hadn't seen each other for 4 years. Those who were overseas were then beamed into a Sydney bar through cutting edge holographic technology to chat with their loved ones. Following this, the holograms switched off and the people suddenly appeared in the flesh in the bar to reunite with their family members and friends.