REZEKI (GOD'S PROVIDENCE)

TitleREZEKI (GOD'S PROVIDENCE)
BrandAIA PUBLIC TAKAFUL
Product / ServiceISLAMIC INSURANCE
CategoryA02. Script
EntrantLEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA
Entrant Company LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA
Advertising Agency LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA
Media Agency STARCOM WORLDWIDE Kuala Lumpur, MALAYSIA
Production Company MOJO FILMS Petaling Jaya, MALAYSIA

Credits

Name Company Position
Iska Hashim Leo Burnett Malaysia Creative Director
Jovian Lee Leo Burnett Malaysia Creative Group Head
Zaidee Zainal Leo Burnett Malaysia Creative Group Head
Zaidee Zainal Leo Burnett Malaysia Copywriter
David HK Tan Leo Burnett Malaysia Art Director
Kelvin Theseira Leo Burnett Malaysia Head of AV
Saqina Latif Leo Burnett Malaysia Producer
Mun Tip Liew Leo Burnett Malaysia Brand Director
Andy Ng Leo Burnett Malaysia Associate Account Director
Ryan Leong Leo Burnett Malaysia Account Executive
Elmie Aman Najas AIA Public Takaful Chief Executive Officer
Bill Lisle AIA Bhd Chief Executive Officer
Thomas Wong AIA Bhd Chief Marketing Officer
Barney Chua Mojo Films Founder
Barney Chua Mojo Films Film Director
Sham Mojo Films Film Director
Malcom Soh Mojo Films Producer
Sarah Lois Mojo Films Assistant Producer
Eric Chang AIA Bhd Head of Branding & Digital Marketing
Jolene Tan AIA Bhd Manager - Branding & Digital Marketing

Brief Explanation

The film tells the story of a married couple’s struggles to start a family after the wife suffers a miscarriage and is told that she will likely never be able to conceive. They pray for the strength to face the challenge, while reminding themselves that they must be thankful for God’s blessings – having each other as they journey through life. Years later, the couple is blessed with twins – a twist of fate which is attributed to their patience and acceptance of the challenge they had faced earlier.

Creative Execution

Husband: Every one of us has hopes and plans. Husband: But… Husband: He has a greater plan for us. Doctor: I’m sorry ma’am. Doctor: Your baby cannot be saved… Doctor: And you cannot have children anymore. Wife: Please forgive me for not giving you the happiness that you deserve. Wife: But no matter what… Wife: I just want you to be happy… even if it is without me… Husband: I need to pray. Husband: Ya Allah… I pray that You grant my wife Aisyah, the strength… to face these trying times… just as You have given me strength. Through this trial… I have learnt the true meaning of acceptance. Because I know You… have the best planned for me… and Aisyah. Husband: Our perserverence in life… cannot be measured by time. Husband: However… nothing is impossible… with His love and power. Husband: And this is our Rezeki… our blessings. SUPERS: Trials and blessings never stop. LOGO: AIA PUBLIC TAKAFUL AIA THE REAL LIFE COMPANY