THE RELIEVED HEART 2015 TIGUAN

TitleTHE RELIEVED HEART 2015 TIGUAN
BrandSHANGHAI VOLKSWAGEN AUTOMOTIVE CO.
Product / ServiceVEHICLES
CategoryA07. Use of Original Music
EntrantDDB CHINA GROUP Shanghai, CHINA
Entrant Company DDB CHINA GROUP Shanghai, CHINA
Advertising Agency DDB CHINA GROUP Shanghai, CHINA
Production Company POSSIBLE FILM Shanghai, CHINA

Credits

Name Company Position
Roger zhu DDB China Group Vice President
Diana Ying DDB China Group Planning Director
Jim Fu DDB China Group Group Account Director
Steven Cheng DDB China Group Executive Creative Director
Tongtao Su DDB China Group Creative Director
Jimi Yang DDB China Group Senior Copy
Jason Xiao DDB China Group Associate Creative Director
Fred Lu DDB China Group Senior Art Director
Herbert Guo DDB China Group Senior Art Director
Hanson Xiang DDB China Group Designer
Joy Zhang DDB China Group Associate Account Director
Jenny He DDB China Group Account Manager
Amber Li DDB China Group Account Executive
Li Chen DDB China Group Producer

Brief Explanation

We partnered with Wang Feng – China's mega rock star. He has a huge fan base for his music and his contribution as a judge for the extremely popular 'Voice of China' singing competition is well loved in China. Through the music and spirit he represents, we produce a music video and TV commercial featuring the No.1 song 'Wind Chimes of Katmandu' from his latest album - The Relieved Heart. Our objective is to encourage the spirit of carefree adventure in search of happiness, anytime, anywhere, just like his journey from a city, all the way to Katmandu searching for his calling, with his Tiguan, of course.