Title | THE RELIEVED HEART 2015 TIGUAN |
Brand | SHANGHAI VOLKSWAGEN AUTOMOTIVE CO. |
Product / Service | VEHICLES |
Category | A07. Use of Original Music |
Entrant | DDB CHINA GROUP Shanghai, CHINA |
Entrant Company | DDB CHINA GROUP Shanghai, CHINA |
Advertising Agency | DDB CHINA GROUP Shanghai, CHINA |
Production Company | POSSIBLE FILM Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Roger zhu | DDB China Group | Vice President |
Diana Ying | DDB China Group | Planning Director |
Jim Fu | DDB China Group | Group Account Director |
Steven Cheng | DDB China Group | Executive Creative Director |
Tongtao Su | DDB China Group | Creative Director |
Jimi Yang | DDB China Group | Senior Copy |
Jason Xiao | DDB China Group | Associate Creative Director |
Fred Lu | DDB China Group | Senior Art Director |
Herbert Guo | DDB China Group | Senior Art Director |
Hanson Xiang | DDB China Group | Designer |
Joy Zhang | DDB China Group | Associate Account Director |
Jenny He | DDB China Group | Account Manager |
Amber Li | DDB China Group | Account Executive |
Li Chen | DDB China Group | Producer |
We partnered with Wang Feng – China's mega rock star. He has a huge fan base for his music and his contribution as a judge for the extremely popular 'Voice of China' singing competition is well loved in China. Through the music and spirit he represents, we produce a music video and TV commercial featuring the No.1 song 'Wind Chimes of Katmandu' from his latest album - The Relieved Heart. Our objective is to encourage the spirit of carefree adventure in search of happiness, anytime, anywhere, just like his journey from a city, all the way to Katmandu searching for his calling, with his Tiguan, of course.