Title | DANDELION |
Brand | TECHTRONIC INDUSTRIES |
Product / Service | RYOBI |
Category | A01. Direction |
Entrant | AIRBAG PRODUCTIONS Melbourne, AUSTRALIA |
Entrant Company | AIRBAG PRODUCTIONS Melbourne, AUSTRALIA |
Advertising Agency | FENTON STEPHENS South Melbourne, AUSTRALIA |
Production Company | AIRBAG PRODUCTIONS Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Travis Hogg | AIRBAG | Director |
Julie Rutherford | AIRBAG | Producer |
Lisa Ramsay | Telly Ho Productions | Agency Producer |
Peter Blackwood | Peter Blackwood | Art Director |
The creative revolves around a power play, with a guy using the line trimmer to clear some yellow flowering weeds, all of which are taken care of with efficient ease. Apart from one petite, little specimen fluttering in the morning sunlight just beyond the reach of the line trimmer's reach. The surviving flower almost breathes a sigh of relief, as is the way with anthropomorphic scenarios, before the battery is slotted into place and well, the rest, as they say, is history.