| Title | THE BLESSING |
| Brand | 3M INDIA |
| Product / Service | SCOTCH-BRITE SCRUBBING PAD |
| Category | A02. Script |
| Entrant | GREY WORLDWIDE INDIA Mumbai, INDIA |
| Entrant Company | GREY WORLDWIDE INDIA Mumbai, INDIA |
| Advertising Agency | GREY WORLDWIDE INDIA Mumbai, INDIA |
| Production Company | LIKE MINDED PEOPLE Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Malvika Mehra | Grey India | National Creative Director |
| Ram Jayaraman | Grey India | Executive Creative Director |
| Mark Flory | Grey India | Sr. Creative Director |
| Aina Mathew | Grey India | Copywriter |
| Amarendra Singh | Grey India | AVP & Director, Client Services |
| Varun C | Grey India | Senior Account Executive |
| Ajay Ravindran | Grey India | AVP, Planning |
| Piyush Raghani | Like-Minded People | Director |
| Swanand Kirkire | Lyricist | Lyricist |
| Sameer Uddin | Music Composer | Music Composer |
| Hamsika Iyer | Singer | Singer |
| Sanjit Satapathy | 3M India | Country Business Leader, 3M Consumer Business Group |
| Siddhesh Borkar | 3M India | Division Manager, 3M Homecare |
| Srinivasan MS | 3M India | Group Product Manager, 3M Homecare |
The film depicts a woman washing utensils when an old man comes and asks her for water. The woman immediately acquiesces. The old man then transforms into a divine being, and pleased with the woman’s generosity, asks her what boon she’d like. The woman wishes for long life. But while granting the boon, the divine being gets distracted by nymphs and the blessing from his palm instead hits the scrub pad near the woman, the scrub pad turning into Scotch-Brite scrub pad – with really long life.