| Title | CRINGE |
| Brand | NEW ZEALAND TRANSPORT ASSOCIATION |
| Product / Service | DRINK DRIVING |
| Category | A01. Direction |
| Entrant | ROBBER'S DOG Auckland, NEW ZEALAND |
| Entrant Company | ROBBER'S DOG Auckland, NEW ZEALAND |
| Advertising Agency | CLEMENGER BBDO WELLINGTON, NEW ZEALAND |
| Media Agency | OMD Auckland, NEW ZEALAND |
| Production Company | ROBBER'S DOG Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Philip Andrew | Clemengers BBDO Wellington | Executive Creative Director |
| Brigid Alkema | Clemengers BBDO Wellington | Creative Director |
| Steve Hansen | Clemengers BBDO Wellington | Art Director |
| Emily Beautrais | Clemengers BBDO Wellington | Copywriter |
| Martin Gray | Clemengers BBDO Wellington | Agency Producer |
| Linda Major | Clemengers BBDO Wellington | Group Account Director |
| Bethany Omeri | Clemengers BBDO Wellington | Account Manager |
| Adam Stevens | Robber's Dog | Director |
| George Mackenzie | Robber's Dog | Managing Director |
| Mark Foster | Robber's Dog | Executive Producer |
| Shelley Farthing-Dawe | Robber's Dog | Cinematographer |
| Graeme Pereira | The Butchery | Editor |
| Rachel Prince | New Zealand Transport Agency | Principal Advisor |
The films warns drivers to understand the new blood alcohol limits and aims to change old drinking habits engrained in middle-age behaviour, by telling the story of Emma driving home with her family unaware she is over the limit.