| Title | JUNIOR CHEF |
| Brand | UNILEVER FOOD SOLUTIONS |
| Product / Service | FOOD SERVICES/BTOB |
| Category | A03. Casting |
| Entrant | SAPIENTNITRO Shanghai, CHINA |
| Entrant Company | SAPIENTNITRO Shanghai, CHINA |
| Advertising Agency | SAPIENTNITRO Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Gaston Legorburu | SapientNitro | Worldwide Chief Creative Officer |
| Raymond Chin | SapientNitro | Executive Creative Director |
| Bat Gu | SapientNitro | Associate Creative Director |
| Jin Jing | SapientNitro | Associate Creative Director |
| Rainy Gu | SapientNitro | Art Director |
| Wu Yusang | SapientNitro | Copywriter |
| Fred Fan | SapientNitro | Social Content Planner |
| Yi-Ping Lee | SapientNitro | Director of Client Services |
| Sharon Zhu | SapientNitro | Associate Account Director |
| Jeni Shan | SapientNitro | Associate Program Manager |
| Joey Mok | SapientNitro | Producer |
We created inspiring video content (the personal stories of 3 Chefs in Shanghai and Chongqing who upgraded their kitchens and menus with the help of Knorr Sauces and the UFS team).
The videos featured the real stories of three chefs and focusing on their pain points. Challenges to casting included finding talents who were 1) real chefs, 2) had interesting personal stories and 3) were comfortable in front of the camera. The result is we produced videos with three unique chefs at different life stages with compelling emotional stories.