Title | TAXI |
Brand | EK-CHAI DISTRIBUTION SYSTEM CO. |
Product / Service | TESCO LOTUS |
Category | A03. Casting |
Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Entrant Company | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Advertising Agency | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Media Agency | MINTERACTION Bangkok, THAILAND |
Production Company | HUB HO HIN BANGKOK Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
Keeratie Chaimoungkalo | The Leo Burnett Group Thailand | Executive Creative Director |
Ariyawat Jantaratip | The Leo Burnett Group Thailand | Creative Director |
Sarut Yungcharoen | The Leo Burnett Group Thailand | Art Director |
Keeratie Chaimoungkalo | The Leo Burnett Group Thailand | Art Director |
Ariyawat Jantaratip | The Leo Burnett Group Thailand | Art Director |
Sompat Trisadikun | The Leo Burnett Group Thailand | Art Director |
Pathida Akkarajindanon | The Leo Burnett Group Thailand | Copywriter |
Vorrawan Silapusit | The Leo Burnett Group Thailand | Account Management Director |
Vorakamol Arayatrakullikit | The Leo Burnett Group Thailand | Account Manager |
Tisirind Rochanapruk | The Leo Burnett Group Thailand | Account Executive |
Rungrudee Chinpratan | The Leo Burnett Group Thailand | Agency Producer |
Thanakorn Leeramass | The Leo Burnett Group Thailand | Editor |
Woottidanai Intarakaset | Hub Ho Hin Bangkok | Director |
Prakasit Patrathiranond | Hub Ho Hin Bangkok | Producer |
Penkhae Jiaranai | Hub Ho Hin Bangkok | Editor |
Amornbhong Methakhunvudh | Music Producer | |
Patthamon Pongchaiprasert | Composer | |
Preeda Kanbutr | Sound Engineer | |
Nakorn Kositpaisarn | Sound Engineer | |
Kanin Upanun | Assistant Sound Engineer | |
Patcharee Sakunruangwat | Post Producer |
The video illustrates the life of a parent willing to do anything for the well-being of their child. A life on the road as a taxi driver, with no knowledge of what the future holds. The driver must overcome and endure the hardships faced during work to survive and provide day-to-day. Occasionally encountering troublesome passengers that the driver must endure in order to save every cent towards the future of their child. The movie plot twists at the end revealing that the taxi driver is in fact, a woman, conveying the message that women can achieve just as much as men can, sometimes even at a greater price, having to cut her hair, stop the use of make-up, to do the things that strong women do.