| Title | PURSUE IMPOSSIBLE |
| Brand | UNIVERSITY OF WESTERN AUSTRALIA |
| Product / Service | EDUCATION |
| Category | A01. Direction |
| Entrant | THE PENGUIN EMPIRE Perth, AUSTRALIA |
| Entrant Company | THE PENGUIN EMPIRE Perth, AUSTRALIA |
| Advertising Agency | THE BRAND AGENCY Perth, AUSTRALIA |
| Production Company | THE PENGUIN EMPIRE Perth, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Grant Sputore | The Penguin Empire | Director |
| Kelvin Munro | The Penguin Empire | Producer |
| Craig Buchanan | The Brand Agency | Creative Director |
| Stever Lorimer | The Brand Agency | Art Director |
| Murray Laird | The Brand Agency | Copywriter |
| Gemma Kay | The Brand Agency | Agency Producer |
| Paul Yole | The Brand Agency | Business Director |
| Patrick O'Sullivan | Presynkt | Director Of Photography |
| David McDonnell | Last Pixel | Visual Effects |
| Grant Sputore | The Penguin Empire | Editor |
| Brad Habib | SoundByte | Sound Design |
A lone runner pursues her goals despite all obstacles; and undeterred by how impossibly distant they may seem. Ultimately we reveal it is that pursuit - that desire to do what once seemed impossible - that moves the world forward. If our runner stops, so does the world.