Title | YOU'RE BETTER ON BEEF |
Brand | MEAT & LIVESTOCK AUSTRALIA |
Product / Service | BEEF |
Category | A06. Edting |
Entrant | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Entrant Company | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Advertising Agency | BMF ADVERTISING Sydney, AUSTRALIA |
Production Company | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Cam Blackley | BMF Sydney | Executive Creative Director |
Justin Ruben | BMF Sydney | Creative Director |
Ryan Fitzgerald | BMF Sydney | Art Director |
Jim Curtis | BMF Sydney | Copywriter |
David Warrren | BMF Sydney | Strategic Planner |
Lincoln Grice | BMF Sydney | Designer |
Kura Tyerman/Pat Rowley | BMF Sydney | Group Account Director / Account Director |
Rose Flowers | BMF Sydney | Account Manager |
Jenny Lee-Archer | BMF Sydney | Agency Producer |
Katrina Morelli | BMF Sydney | Sound Producer |
Basir Salleh | BMF Sydney | Art Buyer |
Jane Gower | BMF Sydney | Print Producer |
Lisa Houatchanthara | BMF Sydney | Project Manager |
Michael Ritchie | Revolver / Will O'Rourke | Managing Director / Executive Producer |
Pip Smart | Revolver / Will O'Rourke | Executive Producer / Producer |
Kim Gehrig | Revolver / Will O'Rourke | Director |
Germain McMicking | Revolver / Will O'Rourke | Director of Photography |
Steven Jones-Evans | Revolver / Will O'Rourke | Production Designer |
Peter Sciberras | Method Studios | Editor |
Tone Aston | Rumble | Sound Design |
Beef is more than a meal you occasionally put on the dinner table. It's the ultimate fuel for life – packed with protein, iron and essential nutrients. The film incorporates real audio from Australia's most famous sporting moments including Cathy Freeman's gold medal at the Sydney Olympics, Ian Thorpe's 200-meter freestyle world record in 2000 and other iconic, recognizable sound bites. This film repositioned beef as a sports brand.