| Title | SUITCASE |
| Brand | MELBOURNE INTERNATIONAL COMEDY FESTIVAL |
| Product / Service | MELBOURNE INTERNATIONAL COMEDY FESTIVAL |
| Category | A01. Direction |
| Entrant | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Entrant Company | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production Company | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Ant Keogh | Clemenger BBDO Melbourne | Executive Creative Director |
| Anthony Phillips | Clemenger BBDO Melbourne | Creative Director |
| Richard Williams | Clemenger BBDO Melbourne | Creative Director |
| James McGrath | Clemenger BBDO Melbourne | Creative Chairman |
| Karolina Bozajkovska | Clemenger BBDO Melbourne | Senior TV Producer |
| Anthony Phillips | Clemenger BBDO Melbourne | Art Director |
| Richard Williams | Clemenger BBDO Melbourne | Copywriter |
| Matt Pearce | Clemenger BBDO Melbourne | Strategic Planner |
| Jack White | Clemenger BBDO Melbourne | Account Management Team |
| Josh Bulafkin | Clemenger BBDO Melbourne | Account Management Team |
| Michael Ritchie | Revolver / Will O'Rourke | Managing Director / Executive Producer |
| Pip Smart | Revolver / Will O'Rourke | Executive Producer / Producer |
| Steve Rogers | Revolver / Will O'Rourke | Director |
| Geoffrey Simpson | Revolver / Will O'Rourke | Director of Photography |
| Bernard Garry | The Editors | Editor |
| Paul LeCouteur | Flagstaff | Sound Designer / Engineer |
To generate interest in this year's festival we created 'Suitcase', a TVC that ran nationally, that reminded people that they should 'Leave the comedy to the comedians'. In the scenario we see a man who has taken comedy to a whole new level, and unfortunately he becomes the butt of the joke.