Title | SPECIALLY SELECTED FOR THE PERFECT AUSSIE CHRISTMAS |
Brand | ALDI AUSTRALIA |
Product / Service | CHRISTMAS CAMPAIGN |
Category | A01. Direction |
Entrant | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Entrant Company | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Advertising Agency | BMF ADVERTISING Sydney, AUSTRALIA |
Production Company | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Cam Blackley | BMF Sydney | Executive Creative Director |
Alex Booker | BMF Sydney | Creative Director / Art Director |
Mark Carbone / Philip Sicklinger | BMF Sydney | Copywriter |
Christina Aventi | BMF Sydney | Planning |
Stephen McArdle | BMF Sydney | Managing Partner |
Jonny Bucknall | BMF Sydney | Group Account Director |
Aisling Salmaggi | BMF Sydney | Account Director |
Siena Shuttler | BMF Sydney | Account Manager |
Lincoln Grice | BMF Sydney | Designer |
Jenny Lee-Archer / Mandy Payne | BMF Sydney | Agency Producer |
Michael Ritchie | Revolver / Will O'Rourke | Managing Director / Executive Producer |
The Glue Society (Gary Freedman) | Revolver / Will O'Rourke | Director |
Pip Smart | Revolver / Will O'Rourke | Executive Producer |
Pip Smart & Ian Iveson | Revolver / Will O'Rourke | Producer |
Julian Hohndorf | Revolver / Will O'Rourke | Director of Photography |
Jason Hawkins | Visual Effects Supervisor | |
Peter Sciberras | Method Studios | Editor |
Elliot Wheeler | Turning Studios | Music |
Rumble Studios | Sound Production |
The northern hemisphere version of Christmas is the traditional one. It's about snowmen, staying indoors out of the cold and eating rich warming food. Our Christmas rituals, imagery, and songs are born of dreams of falling snowflakes, evergreen trees and crackling fireplaces. In Australia, Christmas is very different. It's about playing backyard cricket on summer afternoons; relaxing in the sunshine with a crisp white wine, and enjoying the great outdoors. There are still turkeys, and puddings, and carols, but the mood is more light and laughter than cosy and sentimental. ALDI's Christmas campaign celebrates this difference. It shows all the great things about an Aussie Christmas through the eyes of a man named Johan. He has returned to his small snow-covered village of Julbacken after a trip to Australia. He brings with him strange tales of the summer Christmas, to the bemusement of the skeptical and traditional villagers. As time goes on, the villagers begin to warm to Johan's new ideas. It's his introduction of ALDI's 'Specially Selected' premium Christmas product range that eventually wins over even the toughest of critics. It all proves that thanks to ALDI, the perfect Christmas, is in fact, the Perfect Aussie Christmas.