| Title | BORN TO RUN |
| Brand | SHANGHAI GENERAL MOTORS |
| Product / Service | BUICK VERANO |
| Category | A06. Edting |
| Entrant | LOWE CHINA Shanghai, CHINA |
| Entrant Company | LOWE CHINA Shanghai, CHINA |
| Advertising Agency | LOWE CHINA Shanghai, CHINA |
| Production Company | MADE IN CHINA FILMS Shanghai, CHINA |
| Production Company 2 | DIGIT DIGIT Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Kitty Lun | Lowe China | CEO |
| Juan Zhang | Lowe China | Associate Creative Director |
| Justin Du | Lowe China | Associate Creative Director |
| Limbo Chen | Lowe China | Account Director |
| Rainbow Zhang | Lowe China | Account Manager |
| Qiang Zeng | Lowe China | Creative Director |
| Cherry Wang | Lowe China | Senior Copywriter |
| Connie Chua | Lowe China | Head Of Production |
| Kiko Yang | Lowe China | Producer |
| Lilith Xu | Lowe China | Producer |
| Lino Russell | Made in China | Director |
| Mieach Krautter | Made in China | Cinematographer |
| Brian Yessian | Made in China | Composer |
| Wiebke Engel | Made in China | Composer |
| Fabrizio Rossetti | Digit Digit Ltd | Off-line Editor |
| Jasmine Wong | Digit Digit Ltd | On-line Editor |
| Yu Pang Chang | Made in China | Assistant Director |
| Lee Cheng | Made in China | Production House Producer |
| Emily Wang | Made in China | Production House Producer |
| Stanley Chang | Made in China | Assistant Director |
Passion of running is a shared value for the car and for the person. For a “Born to Run” person, he/she is more progressive than others. They are focused and do not mind working harder, doing more. They get up earlier than others. They tend to take the first flight on their business trip to take full advantage of time. They keep moving forward. So Verano not only share the same attitude in the communication proposition, we also support them physically. We give them free hot coffee at the airport to energise their day, while they are on the road to take the first flight and go on about their business. This is a reward and support to their passion and determination.