| Title | THE PEOPLE'S FILM |
| Brand | VOLKSWAGEN |
| Product / Service | AUTOMOTIVE |
| Category | A12. Achievement in Production |
| Entrant | FINCH Sydney, AUSTRALIA |
| Entrant Company | FINCH Sydney, AUSTRALIA |
| Advertising Agency | COLENSO BBDO Auckland, NEW ZEALAND |
| Production Company | FINCH Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Jae Morrison | FINCH | Director |
| Jimena Murray | FINCH | Producer |
| Rob Galluzzo | FINCH | Executive Producer |
| Karen Bryson | FINCH | Executive Producer |
| Nick Worthington | Colenso BBDO | Executive Creative Director |
| Mick Stalker | Colenso BBDO | Deputy Creative Director |
| Jim Walsh | Colenso BBDO | Art Director |
| Scott Coldham | Colenso BBDO | Group Business Director |
| Nick O'Donnell | Colenso BBDO | Account Manager |
| Jo Underdown | Colenso BBDO | Head of Project Management |
| Jen Storey | Colenso BBDO | Head of TV |
To celebrate its 60th anniversary in the New Zealand market, VW created this crowd sourced ad called The People's Film. The ad highlights the brand's local history from a factory in Auckland, in 1954. VW asked Kiwis to submit content of different models from the '50s to today. We reignited a latent love for the brand as we received over 18 hours of footage and hundreds of photos that we edited down into a 196-shots-in-60-seconds celebration. All thanks to The People’s Film, of the People’s Car, made by the people.