| Title | RAISE A GLASS |
| Brand | CARLTON UNITED BREWERIES |
| Product / Service | VICTORIA BITTER |
| Category | A09. Sound Design |
| Entrant | FINCH Sydney, AUSTRALIA |
| Entrant Company | FINCH Sydney, AUSTRALIA |
| Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production Company | FINCH Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Derin Seale | FINCH | Director |
| Karen Bryson | FINCH | Executive Producer |
| Rob Galluzzo | FINCH | Founder |
| Ant Keogh | Clemenger BBDO | Executive Creative Director |
| John Seale | FINCH | Cinematographer |
| Lisa Moro | Clemenger BBDO Melbourne | Agency Producer |
| Oliver Warne | Clemenger BBDO Melbourne | Account Director |
| Luke Thompson | Clemenger BBDO Melbourne | Art Director |
| Jim Robbins | Clemenger BBDO Melbourne | Copywriter |
| Kate Barnes | Clemenger BBDO Melbourne | Account Manager |
| Adam Kennedy | Clemenger BBDO Melbourne | Account Manager |
The ad starts with all the men whistling the song which they sung as they made the charge, and shows them bowing their heads and stopping whistling one by one to represent the fallen. When all these young, fit, healthy men stand in front of the Shrine of Remembrance at sunset, you really have a sense of the scale of loss sustained on the battlefield 100 years ago.