Title | THE HUNT |
Brand | BMW CHINA AUTOMOTIVE |
Product / Service | BMW M |
Category | A05. Cinematography |
Entrant | P.I.G. CHINA Shanghai, CHINA |
Entrant Company | P.I.G. CHINA Shanghai, CHINA |
Advertising Agency | INTERONE CHINA Beijing, CHINA |
Production Company | P.I.G. CHINA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Winnie Zhang | BMW China Automotive Ltd. | E-Marketing Senior Manager |
Yiwei Liu | BMW China Automotive Ltd. | E-Marketing Manager |
Danilo Villanueva | INTERONE CHINA | Executive Creative Director |
Xiaolei Dai | INTERONE CHINA | Creative Director |
Nick Dodet | P.I.G.China | Founder/Executive Producer |
Xintai Feng | P.I.G.China | General Manager/ Executive Producer |
Alessandro Pacciani | Director | |
Paul Meyers | Director Of Photography | |
Marco Battiloro | Editor | |
Amy Poon | INTERONE CHINA | Account Director |
Eric Yang | INTERONE CHINA | General Manager |
Billy Becket | Fin Design | Managing Director |
Blake Druery | Fin Design | Lead Compositor |
YY Wang | INTERONE CHINA | Art Director |
LI Xue | INTERONE CHINA | Art Director |
Stan Zhang | INTERONE CHINA | Copywriter |
Kevin Xu | INTERONE CHINA | Copywriter |
Chole Wang | INTERONE CHINA | Account Executive |
Javier Sanz | Fin Design | 3D Artist |
Aymeric Renaud | Fin Design | 3D Artist |
What is the key to victory on racing tracks? What challenges the precise control of a racing car the most? Is it a fierce race? Or a sprint that reveals the engine's power? It is the curves! Conquer the curves control the race! At the 2015 BMW China M Experience Day, a legendary hunt for curves was created at selected racing tracks in Shanghai. Projectors were placed to create the holographic frames of a BMW M4 on the different corners of the track, so the audience could witness how the M hunters drive their BMW M4 in hunt of their prey, by perfectly matching the hologram projected frames at very high speeds.