THE HUNT

TitleTHE HUNT
BrandBMW CHINA AUTOMOTIVE
Product / ServiceBMW M
CategoryA01. Direction
EntrantP.I.G. CHINA Shanghai, CHINA
Entrant Company P.I.G. CHINA Shanghai, CHINA
Advertising Agency INTERONE CHINA Beijing, CHINA
Production Company P.I.G. CHINA Shanghai, CHINA

Credits

Name Company Position
Winnie Zhang BMW China Automotive Ltd. E-Marketing Senior Manager
Yiwei Liu BMW China Automotive Ltd. E-Marketing Manager
Danilo Villanueva INTERONE CHINA Executive Creative Director
Xiaolei Dai INTERONE CHINA Creative Director
Nick Dodet P.I.G.China Founder/Executive Producer
Xintai Feng P.I.G.China General Manager/ Executive Producer
Alessandro Pacciani Director
Paul Meyers Director Of Photography
Marco Battiloro Editor
Amy Poon INTERONE CHINA Account Director
Eric Yang INTERONE CHINA General Manager
YY Wang INTERONE CHINA Art Director
LI Xue INTERONE CHINA Art Director
Stan Zhang INTERONE CHINA Copywriter
Kevin Xu INTERONE CHINA Copywriter
Chole Wang INTERONE CHINA Account Executive
Billy Becket Fin Design Managing Director
Blake Druery Fin Design Lead Compositor
Javier Sanz Fin Design 3D Artist
Aymeric Renaud Fin Design 3D Artist

Brief Explanation

What is the key to victory on racing tracks? What challenges the precise control of a racing car the most? Is it a fierce race? Or a sprint that reveals the engine's power? It is the curves! Conquer the curves control the race! At the 2015 BMW China M Experience Day, a legendary hunt for curves was created at selected racing tracks in Shanghai. Projectors were placed to create the holographic frames of a BMW M4 on the different corners of the track, so the audience could witness how the M hunters drive their BMW M4 in hunt of their prey, by perfectly matching the hologram projected frames at very high speeds.