UNBOX YOURSELF

TitleUNBOX YOURSELF
BrandZIHUA CREATIVE
Product / ServiceONLINE EDUCATION PLATFORM
CategoryA10. Animation
EntrantGOODSTEIN Shanghai, CHINA
Entrant Company GOODSTEIN Shanghai, CHINA
Advertising Agency GOODSTEIN Shanghai, CHINA
Production Company PIXOMONDO Beijing, CHINA

Credits

Name Company Position
Georg Warga Goodstein Writer / Director
Maureen Sherrard Goodstein Agency Producer
Zejian Shen Zihua Character/Concept Design
Paul Harding Zihua Producer
Ryan Lai Idearp 3d Printing
Aaron Farrugia Freelance Dop Live Action
Vanessa Lee Freelance Art Director Live Action
Jordan Thomas Mitchell Freelance Composer/Sound Design
Aslan Malik Pixomondo Art Director
Sharon Yuan Pixomondo Visual Effects Producer
Tony Willis Pixomondo Consultant/Visual Effects Producer
Nelson Quan Pixomondo Dop Stop Motion
Will Chan Pixomondo Editor
Jun Jiang/Yun Liu/Jing Li/Jiyang Li/Abbie Fan Pixomondo Digital Artists
Robbie Reid/He Tian/Yuntao Gao Pixomondo Animators
Fan Wang Pixomondo Compositor
Anna Kang/Bella Jiang Pixomondo Visual Effects Coordinators
Lynn Wong Goodstein Production Assistant
Chris Li Goodstein Production Intern

Brief Explanation

A man with a box-head wakes up in the morning. His head hurts. He stumbles and as his head touches the ground he creates another box in the size of his head. ‘Can it be?’, the man thinks. He flip flops and as his head touches the ground again and again he created boxes, even more boxes than before. ’Am I not amazing?’, the man thinks. So he creates a giant box made out of many boxes with his head. The giant box is almost perfect, just one spot is missing, in the size of his head. ‘Not a problem’ the man thinks, dunks into the spot and is… stuck. How to get him out of his box?

Creative Execution

Every single frame of this stop motion animation was 3D printed, it takes around 4 hours to print a figure at the size of 20 cm with a standard 3D desktop printer. In total 688 individual frames were printed on 15 desktop 3D printers over the course of 20 days. In this first ever fully 3D printed stop motion animation for Zihua.com.cn, an Chinese online learning platform for creative professionals, literally everything you can see in the film can be learned in online courses on the site. Character design, CG animation, stop motion film, illustration, scoring films, sound design and 3D printing. The cast used in the film are the actual teachers and instructors on the platform and the actual frames of the film were used as pieces in a direct mail.