| Title | BEACH |
| Brand | HOTELS.COM |
| Product / Service | HOTELS.COM |
| Category | A02. Script |
| Entrant | HOST Sydney, AUSTRALIA |
| Entrant Company | HOST Sydney, AUSTRALIA |
| Advertising Agency | HOST Sydney, AUSTRALIA |
| Production Company | SCOUNDREL Moore Park, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Bob Mackintosh | Host Sydney | Executive Creative Director |
| Julian Watt | Host Sydney | Executive Creative Director |
| Jon Austin | Host Sydney | Associate Creative Director/Writer |
| Rich Robson | Host Sydney | Associate Creative Director/Art Director |
| Tobey Duncan | Host Sydney | Planning Director |
| Mahsa Merat | Host Sydney | Senior Account Manager |
| Emma Friend | Host Sydney | Senior Broadcast Producer |
| Kaija Wall | Host Sydney | Brodcast Production Director |
| Tom Noakes | Scoundrel | Director |
| Belinda Dean | Scoundrel | Producer |
| Adrian Shapiro | Scoundrel | Executive Producer |
| Scoundrel | Scoundrel | Production company |
| Song Zu | SongZu | Music |
| Adam Wills | Freelance | Editor |
| Cutting Edge | Cutting Edge | Post Production |
| Katherine Cole | Regional Marketing Director | Hotels.com |
To launch Hotels.com's 'The Obvious Choice' endline in Australia, we focused on the only people that don't use the world's most obviously superior booking site - travel rookies. The same people that make other silly travel faux pas; like Jeff, the father in this spot who accidentally took his family to a nudist beach in Spain.
SCRIPT: CLIENT: Hotels.com TITLE: Beach LENGTH: 15 seconds The spot opens on a secluded Spanish beach, where a family has just arrived. From their pale complexions and inappropriate beachwear, they're obviously travel rookies. Rather than enjoying the spectacular view, they're looking at something else. The camera pulls back in beautiful slow motion, as our horrified dad runs towards his traumatised son. We hear a voice. VO: 'Private beach' means something different in Spain, Jeff. That's rookie error number two after not using Hotels.com. They take off 40% We keep pulling pack to reveal the hairy, tanned thigh of a nudist, standing right front of the boy. VO: Unlike this guy. Who's taken off 100% We cut to our endframe, where supers appear. Super: Hotels.com Global sale. Up to 40% off. The obvious choice.