Title | DEAR MR. TERRY SAVAGE |
Brand | INDIAN CONFEDERATION OF NGOS (ICONGO) |
Product / Service | APPEAL |
Category | A02. Script |
Entrant | BBDO INDIA Gurgaon, INDIA |
Entrant Company | BBDO INDIA Gurgaon, INDIA |
Advertising Agency | BBDO INDIA Gurgaon, INDIA |
Production Company | FLYING SAUCER PICTURES Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Josy Paul | BBDO India | Chief Creative Officer |
Sandipan Bhattacharyya | BBDO India | Executive Creative Director |
Pushpendra Misra | FLYING SAUCER PICTURES | Director |
Anunay Rai | BBDO India | Creative Director |
Gurdev Singh | BBDO India | Group Head |
Sonali Bhatia | FLYING SAUCER PICTURES | Production Designer |
Pooja Krishnamoorthy | FLYING SAUCER PICTURES | Executive Producer |
Dhimant Vyas | FLYING SAUCER PICTURES | Director Of Photography |
Jeroninio Almeida | iCONGO | Founding Director |
We observed a strange phenomenon. The world becomes a much better place in the three months leading up to the Cannes Lions festival every year. There's a surge in the number of creative ideas that selflessly impact the lives of those in need. People are fed, clothed, educated and their voices heard. But many of these ideas are abruptly discontinued in June, right after the awards are given out. This documentary film explores the views of the beneficiaries of these ideas and asks the all-important question: Why can't ideas that do good for humankind live longer than the awards? Why can't more ideas impact lives in a more sustainable way? The film ends with a simple, yet brilliant solution to the above mentioned problem.