| Title | STUFF YOUR LOVED ONES |
| Brand | CRAZY DOMAINS |
| Product / Service | WEBSITE DOMAINS |
| Category | A04. Production design/Art direction |
| Entrant | CURIOUS FILM Auckland, NEW ZEALAND |
| Entrant Company | CURIOUS FILM Auckland, NEW ZEALAND |
| Advertising Agency | BWM DENTSU Sydney, AUSTRALIA |
| Production Company | CURIOUS FILM Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Mark Evans | Crazy Domains | Chief Executive Officer |
| Gavin Gibson | Crazy Domains | Chief Operating Officer |
| Rob Belgiovane | BWM Denstu | Chief Creative Officer |
| Murray White | BWM Denstu Melbourne | Executive Creative Director |
| Ed Carveth | BWM Denstu Melbourne | Creative Director |
| Jake McLennan | BWM Denstu Melbourne | Copywriter |
| Cam McMillan | BWM Denstu Melbourne | Art Director |
| Luisa Peters | BWM Denstu Melbourne | Senior Producer |
| Belinda Murray | BWM Denstu Melbourne | Client Services Director |
| Jana Wilkes | BWM Denstu Melbourne | Account Director |
| Bridget Lane | BWM Denstu Melbourne | Account Director |
| Taika Waititi | Curious Film | Director |
| Matt Noonan | Curious Film | Executive Producer |
| Stu Giles | Curious Film | Producer |
| Luke Haigh | Curious Film | Editor |
| Neville Stevenson | Curious Film | Production Designer |
Research shows 60% of small business owners (0 to 4 employees) didn't have a website. They were simply too busy to be doing the one thing that could help them the most. So we set out to create the least professional, most comedic characters possible and prove that no matter who you are, Crazy Domains makes getting online super easy.
Pairing actor Rhys Darby with director Taika Waititi was integral to bringing the idea to life. Their ability to invent characters and ad-lib on the scripts was always going to give the work a fresh and unique feel. Added to this, the campaign’s inspired production design created an amusing world in which Rhys and Taika could inhabit with comedic improvisations. All taxidermy pictured was uniquely created for the production by combining elements of existing pieces, meaning that no animals were harmed in the process. The pocket possum, the wide-eyed moose, the smiling swan, and rabid rabbit went on to become important components of the campaign and will endure in Australia’s taxidermy taxonomy for years to come.