THE DIRT BIKE RACER

TitleTHE DIRT BIKE RACER
BrandSUNCORP SUPER
Product / ServiceSUPERANNUATION
CategoryA01. Direction
EntrantEDGE Clovelly, AUSTRALIA
Entrant Company EDGE Clovelly, AUSTRALIA
Advertising Agency EDGE Clovelly, AUSTRALIA

Credits

Name Company Position
Kevin Lim Edge Head of Film
Amanda Ashbrook Edge Agency Producer
Matt Stern Edge Creative Director
Christ Stewart Edge Senior Art Director
Andie Tickner Edge Group Account Director
Aaron McLisky Director Of Photography
Richard Waters Suncorp Group Content Marketing Manager
Amanda Crews Suncorp Group Executive Manager

Brief Explanation

Like so many of us, Levon Broederlow woke up one day and realised he wasn’t completely content with life. So he did what any typical middle-aged man might do – he reignited his childhood passion. For him, this was dirt bike racing. Four years on, and despite countless injuries and a small fortune sunk into his passion, Levon races vintage dirt bikes every Sunday. He doesn’t do it for fame or glory. He does it because it’s the one thing that makes him feel alive. Levon is one of many Australians who have found that ’thing’ he loves doing and wants to ensure he can keep doing it forever. Though he knows he won’t be able to race at full tilt forever, he’s sure he’ll never again hang up his helmet.