Title | THE GLASSICAL CONCERT |
Brand | SUNTORY HALL |
Product / Service | CLASSICAL CONCERT HALL |
Category | A08. Use of Licenced or Adapted Music |
Entrant | GEOMETRY GLOBAL Tokyo, JAPAN |
Entrant Company | GEOMETRY GLOBAL Tokyo, JAPAN |
Advertising Agency | GEOMETRY GLOBAL Tokyo, JAPAN |
Production Company | TAIYO KIKAKU Tokyo, JAPAN |
Production Company 2 | TOKYO Tokyo, JAPAN |
Production Company 3 | SUN-AD COMPANY Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masato Mitsudera | Geometry Global Japan | Head of Creative, Creative Director |
Akihiko Ono | Geometry Global Japan | Art Director |
Yasushi Arikawa | Geometry Global Japan | Planner |
Shinichiro Fukushima | Geometry Global Japan | Copywriter |
Kazunari Fujie | TOKYO / TAIYOKIKAKU | Producer |
Hidekatsu Nagasawa | TOKYO | Producer |
Eiji Tanigawa | TOKYO | Director |
Koichi Hasegawa | TOKYO | Editor |
Kenjiro Matsuo | Invisible Designs Lab | Sound Design |
Senzo Ueno | Photographer | |
Machihusa Nishida | Lighting | |
Etsuko Akiba | Art | |
audioforce | Music | |
Hideo Kato | Suntory Business Expert | Creative Director |
Kiyoshi Omori | SUN-AD | Creative Director |
Shizuka Masuno | Suntory Business Expert | Creative Producer |
Ayaka Taniguchi | Suntory Business Expert | Creative Producer |
After a classical concert, the audience gives a standing ovation and slowly starts leaving the hall, still taking in the lingering sounds of the performance. Suddenly, they hear beautiful sounds, produced by aesthetically appealing glasses with note shaped ice cubes. Everyone relives the experience of the concert, as they - one by one, and then all together - perform "Libiamo" with the glasses in their hands. Suntory Hall's world-class acoustics and Suntory's quality beverages are staged exquisitely.
To meet the standards of Suntory Hall’s exquisite acoustics and Suntory’s internationally recognized whiskies, we wanted to combine both: the sound and the drink. So we created a hybrid of a drink and a musical instrument: The Glassical Instrument. The Glassical Instrument is the symbiosis of drink and instrument never seen before, and the utmost elegant evolution of the glass harmonica. It works solely with a glass, ice, and Whisky, and can be handled to produce sound by everybody: First, we employed a Japanese patented technology called “Ice Mold” to produce seamless quarter notes of ice. A note-shape ice cube in a glass of whisky – this already looks like a piece of art. The next step was tuning: We hauled more than 300 different types of glasses to the Suntory Big Concert Hall and spent hour after hour of experimenting in order to find the best sound. Our tuning process involved trying countless combinations of glass shapes, sizes, and thicknesses, of different liquids, and filling levels.