Title | MIRRORLESS |
Brand | SONY |
Product / Service | ALPHA |
Category | A05. Cinematography |
Entrant | HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
Entrant Company | HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
Advertising Agency | HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
Production Company | THE SWEET SHOP Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Tim Green | Havas Worldwide | Executive Creative Director |
Seamus Higgins | Havas Worldwide | Creative Director |
Stuart Turner | Havas Worldwide | Creative Director |
Brent Kerby | Havas Worldwide | Group Account Director |
Steve Osaer | Havas Worldwide | Senior Account Director |
Lawrence Pretty | Havas Worldwide | Account Manager |
Darren Cole | Havas Worldwide | Head of Design |
Warrick Nicholson | Havas Worldwide | Creative Services |
Chris Hulsman | Havas Worldwide | Creative Services |
Monique Pardavi | Havas Worldwide | Head of Broadcast |
Noah Marshall | The Sweet Shop | Director |
Tony Whyman | The Sweet Shop | Producer |
Edward Pontifex | The Sweet Shop | Executive Producer |
Wilf Sweetland | The Sweet Shop | Managing Director |
Jamie Ramsey | The Sweet Shop | Director Of Photography |
Max Poolman | The Sweet Shop | Special Effects |
Tim Mauger | The Butchery | Editor |
Beryl | Beryl | Post Production |
Elliott Wheeler | Turning Studios | Composer |
Abby Sie | Song Zu | Sound genius |
The mirrorless range of cameras by Sony is a huge step forward in photography, resulting in smaller, lighter and faster cameras within the Alpha range. This commercial announces this removal of the mirror in spectacular fashion, ushering in a new era in photography.