HAATHIPAON MUKT BHARAT (HMB)

TitleHAATHIPAON MUKT BHARAT (HMB)
BrandSABIN VACCINE INSTITUTE
Product / ServicePUBLIC SERVICE
CategoryA07. Use of Original Music
EntrantLITTLE LAMB FILMS Mumbai, INDIA
Entrant Company LITTLE LAMB FILMS Mumbai, INDIA
Advertising Agency OGILVY & MATHER MUMBAI, INDIA
Production Company LITTLE LAMB FILMS Mumbai, INDIA

Credits

Name Company Position
Bauddhayan Mukherji Little Lamb Films Pvt. Ltd. Director
Shraddha Singhvi Little Lamb Films Pvt. Ltd. Producer
Monalisa Mukherji Little Lamb Films Pvt. Ltd. Production Designer
Kedhhar Barrve Little Lamb Films Pvt. Ltd. Executive Producer
Harish Gadappa Little Lamb Films Pvt. Ltd. Associate Director
Siddharth Nima Little Lamb Films Pvt. Ltd. Chief Assistant Director
Sambhav Daffu Little Lamb Films Pvt. Ltd. Assistant Director
Sushant Tambe Little Lamb Films Pvt. Ltd. Assistant Director
Jay I. Patel Freelance DOP Cinematographer
Sameer Uddin Absolute White Productions Music Director

Brief Explanation

The film starts with a group of boys playing cricket in the outskirts of their village. While chasing the ball a boy spots one giant footprint...he gets intrigued. He calls all his friends and thus begins their journey of following the trail. As the group of boys follow the footsteps of giant footprint across the entire village, every villager who spots them and the footprints, starts joining the trail. The intrigue reaches fever pitch, the procession becomes bigger and bigger and soon the entire village is looking for the source. Their search leads them to a small house like structure which turns out to be the village health centre. With intrigue, fear and questions in their minds the group knocks on the door. The health centre incharge greets them and at that very moment one overhears a man's voice saying 'Didn't I say, I will get the entire village here?' The villagers rush in to find a normal looking man with giant feet. They are stunned, shocked. The health centre incharge then educates the villagers about Lymphatic Filariasis (Haathipaon), how it is caused and it's prevention. We come back to see villagers getting rid of the giant footprints together.

Creative Execution

The message of the song: "There are sings along the way that lead you to the ultimate truth" This song is in Sanskrit, the ancient Indian language of Gurus (title used for teachers). It is rendered in the age-old "call and response" style of teaching used by Gurus to impart learnings to their disciples.