Title | HAATHIPAON MUKT BHARAT (HMB) |
Brand | SABIN VACCINE INSTITUTE |
Product / Service | PUBLIC SERVICE |
Category | A07. Use of Original Music |
Entrant | LITTLE LAMB FILMS Mumbai, INDIA |
Entrant Company | LITTLE LAMB FILMS Mumbai, INDIA |
Advertising Agency | OGILVY & MATHER MUMBAI, INDIA |
Production Company | LITTLE LAMB FILMS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Bauddhayan Mukherji | Little Lamb Films Pvt. Ltd. | Director |
Shraddha Singhvi | Little Lamb Films Pvt. Ltd. | Producer |
Monalisa Mukherji | Little Lamb Films Pvt. Ltd. | Production Designer |
Kedhhar Barrve | Little Lamb Films Pvt. Ltd. | Executive Producer |
Harish Gadappa | Little Lamb Films Pvt. Ltd. | Associate Director |
Siddharth Nima | Little Lamb Films Pvt. Ltd. | Chief Assistant Director |
Sambhav Daffu | Little Lamb Films Pvt. Ltd. | Assistant Director |
Sushant Tambe | Little Lamb Films Pvt. Ltd. | Assistant Director |
Jay I. Patel | Freelance DOP | Cinematographer |
Sameer Uddin | Absolute White Productions | Music Director |
The film starts with a group of boys playing cricket in the outskirts of their village. While chasing the ball a boy spots one giant footprint...he gets intrigued. He calls all his friends and thus begins their journey of following the trail. As the group of boys follow the footsteps of giant footprint across the entire village, every villager who spots them and the footprints, starts joining the trail. The intrigue reaches fever pitch, the procession becomes bigger and bigger and soon the entire village is looking for the source. Their search leads them to a small house like structure which turns out to be the village health centre. With intrigue, fear and questions in their minds the group knocks on the door. The health centre incharge greets them and at that very moment one overhears a man's voice saying 'Didn't I say, I will get the entire village here?' The villagers rush in to find a normal looking man with giant feet. They are stunned, shocked. The health centre incharge then educates the villagers about Lymphatic Filariasis (Haathipaon), how it is caused and it's prevention. We come back to see villagers getting rid of the giant footprints together.
The message of the song: "There are sings along the way that lead you to the ultimate truth" This song is in Sanskrit, the ancient Indian language of Gurus (title used for teachers). It is rendered in the age-old "call and response" style of teaching used by Gurus to impart learnings to their disciples.