FOLLOW NO ONE

TitleFOLLOW NO ONE
BrandDB BREWERIES
Product / ServiceMONTEITH'S BRAND
CategoryA12. Achievement in Production
EntrantCURIOUS FILM Sydney, AUSTRALIA
Entrant Company CURIOUS FILM Sydney, AUSTRALIA
Advertising Agency COLENSO BBDO Auckland, NEW ZEALAND
Media Agency SPARK PHD Auckland, NEW ZEALAND
Production Company CURIOUS FILM Auckland, NEW ZEALAND

Credits

Name Company Position
Maud Meijboom DB Breweries Director of Marketing
Nick Rogers DB Breweries Marketing and Commercial Manager
David Openshaw DB Breweries Domestic Premium at DB Breweries Marketing Manager
Nick Worthington Colenso BBDO Creative Chairman
Andy Blood Colenso BBDO Executive Creative Director
Brodie Reid Colenso BBDO Account Manager
Jen Storey Colenso BBDO Head of TV
Natasha Gill Colenso BBDO Senior Producer
Darryl Ward Curious Film Director
Matt Noonan Curious Film Executive Producer
Luke Haigh Curious Film Editor
Gareth Williams Human Worldwide Music

Brief Explanation

The film opens on the rugged and inhospitable West Coast of the South Island of New Zealand. It's as impenetrable now as it was then. Next we see explorers, pioneers, prospectors, and the like. In the 1860s the gold rush attracted 40 000 such people from all over the world, to make their fortune there. Stewart Monteith saw his chance too and began to brew them beer, establishing his brewery in 1868. The gold fields ran out, but his 'liquid gold' was a huge success, and is brewed there to this day by the pioneers at Monteith's Brewery.