| Title | TINNYVISION |
| Brand | NEW ZEALAND TRANSPORT AUTHORITY |
| Product / Service | DRUG DRIVING CAMPAIGN |
| Category | A01. Direction |
| Entrant | CURIOUS FILM Sydney, AUSTRALIA |
| Entrant Company | CURIOUS FILM Sydney, AUSTRALIA |
| Advertising Agency | CLEMENGER BBDO WELLINGTON, NEW ZEALAND |
| Production Company | CURIOUS FILM Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Andrea Amies | New Zealand Transport Authority | Senior Advertising Advisor |
| Paul Graham | New Zealand Transport Authority | Principal Scientist |
| Brigid Alkema | Clemenger BBDO Wellington | Creative Director |
| Erik Hay | Clemenger BBDO Wellington | Copywriter |
| Martin Gray | Clemenger BBDO Wellington | Producer |
| Linda Major | Clemenger BBDO Wellington | Account Director |
| Bethany Omeri | Clemenger BBDO Wellington | Account Manager |
| Taika Waititi | Curious Film | Director |
| Matt Noonan | Curious Film | Executive Producer |
NZTA needed a means to communicate their critical message of road safety to a younger more relevant audience, and thus utilized the nascent technology of SnapChat. After befriending the account ‘TinnyVision’ on the SnapChat application, the viewer was delivered short episodes telling the story of a group of friends getting stoned, saying stupid shit just because they were so high, getting the munchies, driving to get burgers and being shockingly confronted with their impaired driving skills.