DINOSAUR

TitleDINOSAUR
BrandCOCA-COLA BEVERAGE (SHANGHAI) COMPANY
Product / ServiceCOCA-COLA
CategoryA10. Animation
EntrantMcCANN WORLDGROUP Shanghai, CHINA
Entrant Company McCANN WORLDGROUP Shanghai, CHINA
Advertising Agency McCANN WORLDGROUP Shanghai, CHINA
Production Company BLACK + CAMERON Shanghai, CHINA

Credits

Name Company Position
Tomaz Mok Mccann Worldgroup Shanghai Chairman
Jeremy Guo Mccann Worldgroup Shanghai Creative Director
Hesky Lu McCann Worldgroup Shanghai Creative Director
Cia Hatzi Mccann Worldgroup Shanghai Regional Business Director
Grace Fong McCann Worldgroup Shanghai Group Account Director
Sally Nghiem McCann Worldgroup Shanghai Senior Account Manager
Jay Caplan McCann Worldgroup Shanghai Planner
Christine Chen McCann Worldgroup Shanghai Agency Producer

Brief Explanation

Coca-Cola launches the "movie quote bottles." As the first blockbuster film, we added exciting elements by letting the dinosaurs back to earth. We have a large classic dinosaur and a human chasing for the delicious taste of Coca-Cola. In the beginning of the film, it seems like the dinosaur’s goal is the human, but in the end we realize the dinosaur’s goal is to drink a bottle of Coca-Cola. Hearty dramatic performance makes people desire for the delicious taste of Coca-Cola while adding drama to your summer.