Brief Explanation

The central idea of the film is how all our lives are connected to each other because of our stories, our desires, our joys and our ‘wishes’ & how the presence of Flipkart brand that is ‘felt’ in this chain. The film uses the most unconventional means of storytelling – myriad forms of photography – which takes the viewer on a journey from Ooty to the hills of Himachal Pradesh. The essence of the film lies in bringing to light the unseen, unheard connections we share with each other.

Creative Execution

In a film that aimed to endeavour to be relatable to the masses, the idea was to cast faces that not only will mirror where they are from, but are also realistic. We deviated from the glamorous and attempted to cast fresh, curious, interesting looking faces that would the tell stories without saying a word. The performance expected from these characters was as down-to-earth as possible, making any signs of ‘acting’ invisible. So the key objective for the director & production was to convince the audience of the authenticity of the people & their stories shown in the spot. That is why it was of paramount important for us not to cast from the bank of actors generally available for ads or cinema, where the faces have been over exposed to the TV audience. To achieve this we approached many theatre groups both on the regional & national level. Most of the short listed cast were first timers for camera & had never worked in an ad film or on television before.