| Title | COLOURS OF LIFE |
| Brand | TURNER COLOUR WORKS |
| Product / Service | COLOUR TUBE |
| Category | A10. Animation |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| HIDETO YAGI | DENTSU INC. | Creative Director/Art Director/Illustrater |
| SHINYA NAKAJIMA | TOHOKUSHINSHA FILM CORPORATION | Film Director |
| KOMEI BABA | TOHOKUSHINSHA FILM CORPORATION | Producer |
| DAI HIROSE | DENTSU INC. | Copywriter |
| TAKAYA SAKANO | Takaya Sakano Photo Office | Photographer |
| RUI OKADA | Freelance | Photographer |
| TATSUYA YAMADA | Freelance | Music Director |
| YOSUKE SUGIOKA | ADBRAIN Inc. | Designer |
| HIROAKI OSANAI | DENTSU CREATIVE X INC. | Designer |
| KANAE SAITO | bluecolor inc. | Designer |
We used all 216 Acryl Gouache colours to paint 4 living creatures over a 2-year period to give life to each creature with colours. Two thousand still photos were shot to show the technique of detailed painting to portray the unique product features and produce a stop-motion TVC.
We developed a corporate ad for Turner Colour Works using Turner Acryl Gouache. Using its wide range of colours, brilliance and unique feature to overpaint, we tried to create a world filled with life. A total of 8 print ads including 4 living creatures and 4 designs of paint colours were created in a span of 2 years inside a studio. Over 2,000 stills were shot to produce a stop-motion TVC. Every one of the 216 colors in their true colours was used to breathe life into the living creatures.