Title | THE CODE WORD |
Brand | BAYER |
Product / Service | CANESTEN |
Category | A02. Script |
Entrant | J. WALTER THOMPSON HONG KONG, HONG KONG |
Entrant Company | J. WALTER THOMPSON HONG KONG, HONG KONG |
Advertising Agency | J. WALTER THOMPSON HONG KONG, HONG KONG |
Media Agency | MAXUS GLOBAL Hong Kong, HONG KONG |
Production Company | ANSWERMARK Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Craig Howie | J. Walter Thompson Hong Kong | Chief Creative Officer |
Quentin Yeong | J. Walter Thompson Hong Kong | Group Creative Director |
Andy Wong | J. Walter Thompson Hong Kong | Senior Copywriter |
Joseph Lam | J. Walter Thompson Hong Kong | Senior Art Director |
Anisa Luk | J. Walter Thompson Hong Kong | Associate Art Director |
Karen Sung | J. Walter Thompson Hong Kong | Business Director |
Kennis Wu | J. Walter Thompson Hong Kong | Account Manger |
Tiffany Lau | J. Walter Thompson Hong Kong | Account Executive |
Anthony Leung | J. Walter Thompson Hong Kong | Head Of TV Production |
Egg Tart | AnswerMark Limited | Film Director |
Allen Ng | Maxus Hong Kong | Associate Director |
The storyline revolved around a woman with a secret she was hiding from her friends. Unable to speak out about her condition, her friends assume she is having an affair with her handsome Korean co-worker – Kum Tou Yin, when what she actually has is – Yum Tou Yin (Yeast infection).
VO: Once upon a time in Central There was a public enemy among women No matter who you were, you could not escape from it You could not escape its grip Be cautious of these 3 words [SUPER: KIM TOU YIN] So how powerful is Kim Tou Yin? The story begins here B: Is Ashley fighting with her boyfriend? C: Oh really? A: You are asking the right person A: No one knows better than me! Voice message: I…might…have Voice message: … Kim Tou Yin A: Ah… this is tiring C: Kim Tou Yin? A: Kim Tou Yin B: Who’s that? A: A newcomer C: A newcomer? A: An intruder B: Really?! A: Yip A: A new guy joined her team in the office A: A Korean guy from the US A: We used to go shopping after work everyday A: But now she she’s always busy A: They seem to be getting very close A: One night, I left my phone in office A: So I went back to pick it up A: Then I heard strange noises in the office A: Interesting right? A: Enough yet? A: There must be something wrong B: I ‘m not sure if I should say this or not A: Spill it out B: One day B: Ashley’s boyfriend sent me a whatsapp message… C: And speaking of which C: One night I was taking taxi and passed by their office C: Another night C: I was taking taxi again C: And another night C: I was taking taxi and saw them again A: Hey, is MTR that expensive? C: I saw Ashley running away from him A: No wonder she seems to so uncomfortable in the office W: And! A: Woah! You scared me! W: She had a fight with her boyfriend over there the other night! Ashley: Um…actually…I Waiter: Pretend I didn’t say anything C: Are you…in a fight with Nick Lee? B: I’ve been through this B: Maybe I’m more modern B: More experienced B: You need to talk to both of them Ashley: Talk to who? A: Did Nick do something wrong? Ashley: No A: So it’s you who made the mistake? B: Ashely, we will always support you C: We don’t want to be nosy B: But what actually happened? C: We don’t want to see you being fooled by 2 guys B: But you have to tell the truth Ashley: Who are you talking about? [Notebook] Kim Tou Yin Ashley: What? A: Kim Tou Yin Ashley: I’m not talking about him A: Eh, listen this Voice message: I…might…have Ashley: I mean… Ashley: I have… Ashley: Yum Dou Yim (Vaginitis) B: What? Ashley: (Yum-Dou-Yim) A: So it’s Kim Tou Yin Ashley: Gosh! A: (Trying to play with Chinese pronunciation) B: (Trying to play with Chinese pronunciation) C: (Trying to play with Chinese pronunciation) A: Oh! Yim Dou Yum! A: Ah.. No A: Yum Tou Yim! (Vaginitis) Ashley: Agnes… A: Yea? Ashley: I have something to ask you A: What is it? Ashley: Um.. nevermind A: Well… she saw you when she was taking a taxi! Ashley: Nick Ashley: Baby Ashley: Nick Ashley: Do you know some people… Ashley: Have you heard of a thing called… Ashley: I… Ashley: Actually I…. Ashley: I…might…have Ashley: … Yum Tou Yim (Vaginitis)! Ashley: And so this fuss is over Ashley: You guys are too nosy W: But, you guys did have a fight that night Ashley: That’s because I honestly didn’t know how to tell him Ashley: And… C: Silly, C: You don’t need to worry about Yum Tou Yim (Vaginitis) that much B: A pharmacist can help you Ashley: Pharmacist? VO: Luckily my BFFs reminded me Yum Tou Yim(Vaginitis)? The pharmacist could help me The pharmacist… who is my boyfriend!